Lowti

Brand Identity Development

JUN, 2021 - JUL, 2021






Slowly, but surely


Lowti is a slow-beauty brand designed to provide a moment of stillness for those navigating the fast pace of
modern life. Rooted in the vitality and energy of nature, our mission is to restore and enhance fundamental beauty.
We have developed a brand identity that speaks through a raw, visual language, capturing the essence of beauty
in its most primitive form.





Lowti

Brand Identity Development


Tom&nick

Strategy Director | Dongwan Kim [Tom]

Creative Director | Hyundoo Hong [Nick]

BX Designer | Jiyeon Woo [Serah] / Youjong Kim [Ted]


Lowti Inc

CEO | Kang Yejin


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